ANCILLARY EVALUATION

• The CD cover managed to portray a betrayal-esque theme, made evident through the colour scheme black white and red. These colours white, being pure, black, being evil and red, the scorn inflicted to the innocent, other polysemic readings could include to portray the death of the friendship hence the use of the colour black. the red colour used to connote love and femininity via the use of the dark pink/red colour and was use to indicate that this product has a feminine mode of address to attract female niche audience members.

• These colours help promote the brand identity of our product as they are bold and feature in both the poster for the CD and the CD cover itself. The brand identity of all three products all follow the trend of conveying the idea of love and death this is to convey the close relationship between the two characters and the theme of betrayal that runs throughout the video. The poster shows the two hugging each other in a mid-angle shot and the video depicts the two in many scenes conversating (laughing and chuckling), seen in a few scenes linked arm in arm and genuinely enjoying each other’s company .This increases the impact of the main character being betrayed so the audience can sympathise with her.

• The CD cover on the other hand, shows the two looking over their shoulders at each other which would catch the audience’s eye as it creates an intense atmosphere between the two. Their facial expressions displaying looks of disgust would entice our audience to want to buy the product to find out the story resulting in their break up.

• The composition of the main characters on the CD cover conveys the intense mood of the video as they face each other with deranged facial expressions emphasizing their hatred towards each other, making the tension between the two evident adding to the impact of the betrayal.

• All media products combined provide an effective media product, with all incorporated the theme of anger and vengeance is highlighted and appeals to the morbid fascinations of my target audience.

• By subverting the conventions of mainstream media products e.g. ambiguous ending ,we created a niche unique selling point to appeal to my target audience by drawing them into the video by making them want to know what the secret is and how the story ends.

• By conventionally following the techniques used when creating a music video e.g. performance shots ,this allowed the audience to recognise it is a music video and not a short story though it is unconventionally a story based music video.

• Both products tend to appeal to my target audience in similar ways . As the music video builds the story behind the CD cover and the poster, the colour scheme of the poster and CD cover run insync with portraying the theme of betrayal/revenge between the two women.