Friday, 13 November 2009

PLANNING

QUESTIONAIRRE
Please choose the boxes which are applicable to you.Quantitative Research: questionnaire for 30 people

1. Gender? (Tick appropriate):

[ ] Male or [ ] Female


2. Age range? (tick appropriate)

13-15 [ ] 16-18 [ ] 19-21 [ ] 22+ [ ]



3. Gender? (tick appropriate)

Male{[ ] Female [ ]



4. What type of music genres do you listen to? (Multiple choices allowed)

Rock [ ] R&B [ ] Pop [ ] Hip-Hop [ ] Dance [ ] Classical [ ] Heavy Metal [ ]Other _________


5. What music TV channels do you watch and why? (Multiple choices allowed)

TMF [ ] MTV [ ] Chart Hits [ ] Scuzz [ ] MTV Classic [ ] Smash hits [ ]

Vibe [ ] Kerrang [ ] the Box [ ] Other _________



6. Favourite 3 music videos, why?…………………………………………………………………………………………………………………………………………………………………………………………



7. What type of music video do you prefer?

Narrative Based¹ [ ] Performance Based² [ ] Concept Based³ [ ] Combination of these styles [ ]



8. Does a good music video make you want to buy the track?

Yes [ ] No [ ]



9. What type of music promotion appeals to you the most?

Billboards [ ] Posters [ ] Magazine Adverts [ ] TV Adverts [ ] Radio commercials [ ] Internet [ ]



10. What do you look for in a print based advert for a music group or artist?………………………………………………………………………………………………………………………………………………………………………………………………




11. What do you look for in a DVD or CD cover?……………………………………………………………………………………………………………………………………………………………………………………………….......






















RESPONSES FROM GROUP:

aged 18-23


“ You should have a goth-like theme…”-
Adiat Bucharan

Should definitely include props of some sort of funfair rides and black/grey colour scheme for the props”- Bianca Williams


“you should add additional theme colours , like red, black and white so they convey certain messages” – Sabine Newman“ your song would appeal to teenagers who enjoy indie ,pop and rock”- Ayrton Noye-George


“ I think you should try to create the narrative of the song in the video and include various performance shots and emphasize the evilness of the main singer” – Ahmed Hassan




EVALUATION OF COMMENTS:

Many people within the focus group commented that the theme colours of the video should portray the dark and Gothic tone of the song. They suggested the colours red, black, grey and white would be appropriate to use. Members of the group also suggested we add funfair rides into the background of certain shots so it appeals to the younger audience. Based upon the feedback from the focus group we will take into consideration the colour schemes suggested and definitely incorporate the colours proposed as we feel they will convey the morbid tone of the track and use techniques to appeal to younger members of the audience.

Out of 30 :23 listened to hip-hop and R&B -
7 listen to rock ,soul and gospel

16 watched MTV base and Kiss-14 watches Scuzz,VH1,Magic and The Hits
28 liked music videos with good lyrics and graphics-
2 liked good narratives
18 appealed to Internet and magazine advertising -
12 appealed to posters and billboard advertising.
23 looked for bold headings and picture of the artist on print based advertising.People look for bold headings, interesting photography, picture of the artist and a sample of the song the CD/DVD features -
7 looked for simplicity and symbols.





STORYBOARD..













The "Clink Museum"- Aimed to shot in area in the evening, I have researched this and apparently at 5 o'clock onwards, there are people dressed in ghoulish attire, summoning passers by to go in to the museum, which would be ideal to shoot, as our video would suit such a scenario. Also, it would be convenient, and easy to get to, as we are shooting the carousel in Southbank, and the Clink Museum is situated nearby.





























The Pierces


Origin; Birmingham, Alabama


Genres; Alternative Folk rock Pop rock


Years active; 2000–Present


Labels; Lizard King Records


The Pierces are a New York-based music band. The principal members are sisters Catherine Pierce and Allison Pierce, who originally hail from Birmingham, Alabama.Over the years, the girls have been compared to well-known artists like The Roches, Tori Amos , Sarah McLachlan , Shawn Colvin , the Indigo Girls and Sheryl Crow.Born two years apart in Birmingham, Alabama, the Pierce sisters grew up in a family of seven. They traveled frequently and received home-schooling from their self-described hippie parents. Their father played the guitar in various bands, while their mother was a painter. Exposed to music and arts at an early age, the Pierce sisters grew up listening to Joni Mitchell and Simon & Garfunkel. As kids, they were encouraged to explore their creative side and would perform at parties, weddings and churches. Allison started dancing at age three, and both sisters are accomplished ballerinas.

Tuesday, 10 November 2009

Textual Analysis

Has a feminine appeal lilac and pink colours suggest this.Appeals to mainstream audienceAppeals to aspirersPromotes music genres pop, R‘n’B and hip-hopShaped like a mouth suggests sexual or flirtatious tonePromotes songs about love and relationships
Appeals to mainstreamers and aspirers as it promotes ‘popular music’(pop music)
OWNERS: Box Television (Bauer group /channel 4)







The calligraphy font of the letter ‘f’ suggests a sense of richness and
sophisticationThe white background suggests it targets the wealthy members of the audienceThe dark blue colour of most of the typography creates an effect of richness and simplicity.Seems to appeal to middle -class audience , seemingly white
Appeals to arguably achievers and reformers.OWNER:Global Radio


Has a rugged , gritty look, looks gothic and rebellious.Has a reckless look promoting a rebellious toneThe black background suggests darkness and angerThe dishevelled typography demonstrates the type of music televised is rock and heavy metalAppeals to fans of the rock and heavy metal genreAppeals to youth culture and aspirer audienceOWNER:CSC Media Group



































Music Video Independent Research


1, The term ‘pop music’ was coined in
The first ‘pop songs’ consisted of
3, 3 genres pop has originated from are
3 Kings of pop are;
3 Queens of pop are;
The first music video ever made was;
Audiences responded to the birth of the music video with
What is being argued in the track ‘Video killed the radio star’ is that
Music videos have evolved rapidly over the past 10 years..

Music Video Analysis


































Snoop Dog - Sensual Seduction


Snoop Dog’s video, Sensual Seduction’s narrative is to draw upon the lyrics of Snoop being somewhat of a pimp, a sex God, which is evident through many different scenes involving women, perhaps degrading them

The Men in the video, or rather Snoop as he is the on one (perhaps highlighting the idea that he is centre of attention) is serenaded by women throughout the video of whom are scantily dressed, perhaps connoting that he is king and there are his slaves. Snoop is adhering to an R’n’B stereotype of wearing bling, expensive looking 80s shades and a white, studded, seemingly pimp suit. Snoop has a variety of different appearances, most notably where he appears as Huggie Bear, of which Snoop starred as in the …. Film “Starsky and Hutch”. This factor could have been inserted as a way of promoting the film, gaining Snoop to have further publicity

Gender stereotypes seemed to be conformed to, especially by Snoop himself, as well as the women and definitely fit into the genre. It has been famously criticised that women have been victims of male chauvinists, which snoop seems to have taken the role of. The women, some quite obviously dressed to seem as though they are prostitutes may be glamorising this kind of taboo job, leading audiences, worryingly young women, that this type of industry is a pathway to success and so will aspire to do such a thing. A certain shot, halfway through the of a more powerful, in control and dominant women may lead audiences to assume otherwise. Supporting a fierce facial expression, dressed in a leather-heroine-cape outfit, she may be seen to taking control of the situation, and appear as if she wants to be there, meeting her own sexual needs as a dominatrix and is the object of snoop’s desires, making him weak. However, other audiences could suggest that this woman is just like any other woman in the video, fulfilling the audiences sexual fantasies, and fetishes, and her ridiculously high heels could be a product for sadomasochists.







Advanced production Research Task
















Levi Strauss analysed mythology. Myths from different cultures from the globe seem similar; Strauss didn’t focus on the concept of myths but the structure of them. A myth is from the past, a timeless story. He also thoroughly analysed the language of the myth that it has told be told in order for it to exist. He links myth and language and forms relationships based on opposites of which provides structure.

Tzventan Torodov strived to simplify the narrative theory also allowed a more complex interpretation of film text with his theory of equilibrium and disequilibrium. His theory in a nutshell was that fictional environment begins with a state of equilibrium (everything how it should be) it then , towards the middle has some sort of disruption, followed by a new equiklbrium produced at the end of the narrative.

Vlamdimi Propp investigated traditional stories, and suggested that there are set characters and a limited number of props and action.


The 8 character roles are:


1. The villain(s)


2. The hero


3. The donor ‑ who provides an object with some magic property.


4. The helper who aids the hero.


5. The princess (the sought for person) ‑ reward for the hero and object of the villain's schemes.


6. Her father ‑ who rewards the hero.


7. The dispatcher ‑ who sends the hero on his way.


8. The false hero

Torodov’s theory will be essential for my music video as it follows this structure to some degree, for instance, Adiat and Iva will appear to be best of friends, however when the scene changes we realise that there is a destructive route, which is then resolved in implied death, or breaking of friendship, (however the audience wishes to interpret it.

Similarly, Propps’ idea of heroes and villains will come in handy as Iva will come across as though she is the ‘goody’, innocent, dressed in white, and Iva dressed with black attire, giving sly smiles as if to say ‘ I know what you did’ but behind Adiat’s back.






Wednesday, 4 November 2009

Lyrics..


Got a secret
Can you keep it?
Swear this one you'll save
Better lock it, in your pocket
Taking this one to the grave
If I show you then I know you
Won't tell what I said
Cause two can keep a secretIf one of the m is dead…


Why do you smile
Like you have told a secret
Now you're telling lies
Cause you're the one to keep it
But no one keeps a secret
No one keeps a secret

Why when we do our darkest deeds
Do we tell?
They burn in our brains
Become a living hell
Cause everyone tells
Everyone tells…


Got a secret
Can you keep it?
Swear this one you'll save
Better lock it, in your pocket
Taking this one to the grave
If I show you then I know you

Won't tell what I said
Cause two can keep a secret
If one of them is dead…
Look into my eyes
Now you're getting sleepy
Are you hypnotized
By secrets that you're keeping?
I know what you're keeping
I know what you're keeping


Got a secret
Can you keep it?
Swear this one you'll save
Better lock it, in your pocket
Taking this one to the grave
If I show you then I know you
Won't tell what I said
Cause two can keep a secret
If one of them is dead…


[spoken]Alison?Yes, Katherine.
I have something I want to tell you,
but you have to promise to never tell anyone.
I promiseDo you swear on your life?
I swear on my life[end spoken]
You swore you'd never tell…
You swore you'd never tell…
You swore you'd never tell…
You swore you'd never tell…

Got a secret
Can you keep it?
Swear this one you'll save
Better lock it, in your pocket
Taking this one to the grave
If I show you then I know you
Won't tell what I said
Cause two can keep a secretIf one of them is dead…

(chorus x 3)
Yes two can keep a secret
If one of us is….
Dead